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Kimberly Hoskins
W R I T E R. G R A P H I C D E S I G N E R. P R O J E C T M A N A G E R.
W R I T E R. P R O J E C T M A N A G E R.
Worksite Enrollment Kit
MARKETING GOAL: To develop a value added component to the Worksite insurance product line that agents could offer their employer clients as a competitor differentiator in the market.
I developed a turn-key communication plan for employers to use with their workforce to encourage employee participation, provide product education and facilitate enrollment in these voluntary benefit offerings.
I concepted and wrote all copy for segmented audiences (Employers/Employees/Agents) and managed collaboration of ancillary pieces between invested stakeholders.
The Enrollment Planner for employer audiences is a service support piece to help encourage participation.
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