MARKETING GOAL: This was a fundraiser to benefit the Peoria Playhouse Children's Museum. As a member of the Junior League of Peoria for more than 10 years, I was the Museum Committee Fundraiser chairman in 2008-2009. 

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I designed the calendar, wrote copy and concepted the Power of Play theme as well as the idea to dress up kids as professionals in various occupations and feature them as the monthly calendar image. By personally securing sponsors, I was able to account for 100% of printing costs, and we distributed over 2000 calendars in the Peoria area to help build community awareness of this project.