MARKETING GOAL: To expand diagnostic imaging business, build awareness of service line capabilities and promote physician referrals for diagnostic imaging.

​

I designed and wrote some content for this referral sales kit for the UnityPoint Health - Peoria Medical Imaging department. This campaign included a CD with a video and a QR code that linked to an informational landing page. Primary distribution was by the sales team and direct mail postcards were mailed to segmented targets.