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Kimberly Hoskins
W R I T E R. G R A P H I C D E S I G N E R. P R O J E C T M A N A G E R.
D E S I G N E R. W R I T E R. P R O J E C T M G R.
Grassroots to Global IQ4 Campaign
MARKETING GOAL: To engage, communicate, educate and update segmented internal & external audiences of implementation of EPIC electronic medical records.
As the lead communicator for this sophisticated technology roll-out, I played a key role in developing and managing a 9-month communication plan promoting the implementation of this technology.
I provided relevant information to segmented groups on necessary software changes, benefits and education. The campaign was perceived to be favorable, and my updates met timeline KPI's at 6-month, 3-month and 1-month readiness assessments for EPIC/IQ4's launch.
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